Lia is the first flushable, biodegradable pregnancy test. Founded in Philadelphia, the company, which had little to no brand direction, brought me on to develop a cohesive visual identity. I began my internship conducting basis market research and analysis in order to hone in on a promising brand strategy that would engage multiple target demographics.
I played a pivotal role in package design, allotting months toward solving one challenging problem: Making detailed, copy-heavy packaging and instructions look good, while also meeting FDA requirements. I also wrote copy and designed miscellaneous brand art and collateral.